Category Archives: Clients

Custom coding with StartupSmart

Valegro client StartupSmart describes itself as “ a free news and information website for Australian start-ups and people thinking of starting their own business. ” and during the website build StartupSmart’s team approached Valegro about the possibility of an internal social network and custom functionality.


It was a request that delighted our team, who were instantly excited to be able to deliver a truly bespoke solution our client.


The agreed development platform and website CMS was Joomla, and we quickly looked around for customisable social modules and plugins.


Founder and CEO, Pieter Coetzee, and senior developer Fabien settled upon JomSocial as the appropriate base upon which to tailor further to bespoke client requirements.


Some of StartupSmart’s key requirements included:


> Being able to produce specific discussions about topics for the users, that are both moderated and more like a round table discussion, rather than a forum.


> Connect the small business start up community together to discuss important topics.


> Give the start up industry a voice and allow StartupSmart to react and interact with their users.


Fabien and Pieter quickly got to work on the project, and many hours, hundreds of cups of coffee and a few new grey hairs later, delivered a complete custom module solution, as a part of the website, that today, has seen StartupSmart’s community grow from two administration staff members to over 1300 community members in just 10 weeks since site launch.


You can see StartupSmart’s customised social community module in action here. We are particularly pleased to see the way in which the groups are working for StartupSmart too. The group functionality allows StartupSmart to have several different discussions going on at once, with members being able to join as many as they like. StartupSmart’s groups currently have an average of approximately 25 members per discussion and serve as both a feedback agent for smart start-ups, a point of informed discussion for business owners, and a mutually beneficial online meeting place for both StartupSmart and it’s users. We particularly enjoy the technology group.


To see more of our work with StartupSmart, please visit them here, and if you’re looking to make the leap from startup phase to small to medium business phase, please give us a call on 03 9018-7510, or contact us on this form.