Success, growth and profitability happen by design, not by accident.
Only with a great strategy for delivering consistently wonderful, clearly explained products and services and enriching experiences do companies succeed.
Great SME companies that are ready to take that next step, between startup and serious growth all share a common theme: the know their business objectives and goals, and their consumers knows what they’re all about.
Your website will be, if it isn’t already, the single most important aspect of your business and, if designed and optimised correctly, one that will bring you new business effortlessly.
Keeping it simple is often easier said than done, and at Valegro we liken building a website to sculpting a new statue. Rarely do we ‘add clay’, we work with clients to ensure we strip away all the excess until the end result highlights everything that is important to the business, and the end result is a web design that focuses on driving new business.
Paul Hagen from US based consulting giant Forrester Research recently asked his readers this poignant question: “Costco customers expect barebones service in return for low prices, while Apple customers expect innovative products at relatively high prices. These firms deliver radically different experiences, yet they both delight customers. Should your company be like Costco or like Apple — or something else entirely?”
Businesses of all sizes, but perhaps most importantly, Medium and small businesses looking to take that next step of growth should ensure that their web design is, if nothing else, absolutely first class. Afterall, even Google started small.