SEO friendly web design plays an increasingly important role for Search Engines choosing to display your content over another. SEO is a constantly evolving creature that needs constant work, and can ultimately lead to great rewards.
Valegro is constantly working to ensure that our clients’ websites are not only meeting but exceeding expectations by ensuring we rollout SEO optimised websites.
We’re frequently asked by clients for some basic tips and insights into what they can ensure they keep on doing, day in, and day out to make their content better.
We’ve compiled this quick list of five key tips, and hope you find them useful.
1 Use of Title Tag: Title is the most important element of a web page. It should be written with care. It is the first thing a Search Engine will see and will categorise the page, and will ultimately reflect on your whole website. The Title must include the most important keywords of a web page. Sometimes we see the web pages, which only contain company name in the title tag, which is a good start, but doesn’t really tell Search Engines what your company is about.
2 Meta Tags: Meta tags contain Meta keywords and description. ‘Meta’ means that which is beyond, something related but different, and conveying the idea without specifically saying it. In Meta keywords tag you can place all the targeted keywords and key phrases of that page and Meta description tag contains a brief about the web page.
3 Heading Tags: Every web page must contain one heading tag, which is written in H1 tag of HTML. Most targeted keyword of the web page is written in H1 tag. After this less important keywords or secondary keywords can be written in H2 and H3 tags. Valegro usually does this on behalf of clients with their input.
4 Image Optimization: To optimize images, ‘alt tag’ is used. Important keywords or key phrases are written inside the alt tag to describe the image. It is important to remember that search engines cannot read images, so pages made entirely of images may look very pretty but have little indexable SEO value. Alt tags help describe an image, but it still isn’t as effective as a short paragraph on the topic, accompanying the image.
5 Sitemap: Sitemap(s) are very important for a website especially when you have a dynamic site or a site with thousands of pages, such as some of our current clients, Crikey.com.au, Business Spectator and Smart Company. We give Search Engines a hand by creating sitemaps for the main site and news focused sitemaps to ensure Google, and other Search Engines have everything they need to read, scan and prioritise your website.