Value is in the eye of the visitor
Beauty lies in the eye of the beholder, and value lies squarely with your visitors. You’ve worked hard to get the visitor to your website, so make sure every page they see is one which increases their knowledge, or experience, and or otherwise leaves them with a positive impression.
It may sound easy, and you may have read it before, but keeping it simple, keeps it fun, interesting and, hopefully, profitable. Try to avoid self-referencing examples, or use overly complex language.
If you use these ten tips as a guide your website will be more popular and more useful for people to read.
1. Knowing your audience
If your Web pages are frequented by people who are just browsing then pushing them into buying may not be the best idea. Just like in a physical store, your website is a great opportunity to browse and sample your products and services before buying. Let people to discover what you have to offer, what you stand for and the benefits you can provide, and you’ll be surprised how many people come back to you down the track.
2. Your pages should only be as long as they are useful
Many people will indicate that a short page is a good page, but sometimes there are diagrams, flowcharts or ideas that just need to be explained. A good rule of thumb is to write what you want to say, and then come back to it the next day and try to cut one third out, without losing the importance of the message.
3. Links to other sections of your website
Linking to other, relevant content is a wonderful way of making life easier for your customers and clients. If you’re referencing another part of your website, like our Web design services, link to it – it is a better user experience.
4. Keep images small – in size
Large images that take up the whole page may not only be frustrating but may be hurting you with Search Engines such as Google, Yahoo! and Bing. Search Engines are unable to see and read images, you may have the best image in the world, explaining what you do, or what you can provide, but the Search Engines can’t see it and therefore won’t deliver it to the people searching for what you’re offering. Images are also significantly heavier than text, and can weigh down a website dramatically. In the time it take to deliver one page which weighs 114kb because of a large image, you could have delivered 10 pages that weight 14kb – search engines recognise speed of page delivery as a major benefit.
5. Colours, and your brand
It is important to think about what colours mean to the broader community. Green for example is increasingly becoming a more environmental colour, whereas blue is a very corporate, trustworthy, established colour. Thinking about how the colours you use may be seen by others can help you convey your point easier and more easily point your brand in the right direction.
6. Wasteful text
Long text can be as good as it is bad. If you’re making a point that needs a lot of explanation then by all means use a lot of text, however we would recommend not trying to say everything about every possible angle on a particular topic on the one page. That’s what external linking, and letting the user discover, is for.
7. Check your spelling and grammar
Nothing looks less professional than incorrect spelling; make sure you check it before publishing.
8. Dead links equal unimpressed robots
Check your links often to make sure they are still valid. Search engine robots want to make sure that if they bring a user to you you’re not going to disappoint. Regularly using a link checker speeds up pages with many links. Once you’ve found a dead link – find an equivalent information source, remove the link, or rephrase what was said.
9. Explain why you’re linking.
If a page is good enough to link to, then it’s good enough to explain why you like it.
10. Make it easy to get in touch
Ever been in a department store and looked around for a sales assistant, only to say ‘forget it’ and leave? It’s the same thing on your website. Make it easy, but not overbearing, to find out how to contact you.